Heineken socializes sampling in large-scale effort targeting bar-goers – Mobile Marketer – Social networks

In one of the largest social sampling programs to date, Heineken is leveraging Facebook and Twitter to give away free beers to smartphone owners at participating restaurants and bars.

Sourced through Scoop.it from: www.mobilemarketer.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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