The International Data Corporation (IDC) forecasts 124 per cent hike in Asia Pacific’s total volume of mobile payment due to growing smartphone adoption Sourced through Scoop.it from: e27.co

CHICAGO —Heartland Payment Systems CEO Bob Carr will never be accused of not making his feelings known about the Merchant Customer Exchange mobile wallet venture. Sourced through Scoop.it from: http://www.paymentssource.com

It’s time for a look back at the most-read articles on Mobile Payments Today in August, and what we can learn from them. Sourced through Scoop.it from: http://www.mobilepaymentstoday.com

This article talks about PayPal.Me, a new service launched by PayPal which allows users to send, receive and request money using personalized link. Sourced through Scoop.it from: letstalkpayments.com

For many, security remains a big point of concern surrounding NFC-based mobile payments. But how severe is the potential risk? Sourced through Scoop.it from: clearbridgemobile.com

Research has found that marketers consider Facebook and LinkedIn to be the most important social media sites, and that if they were forced to choose just one, the majority (52%) would choose Facebo… Sourced through Scoop.it from: xen.com.au

Blogs, social media, boutique websites, online ads, emails and more. But why does digital marketing matter so much? The fact is consumers are turning ever more to the online marketplace. Sourced through Scoop.it from: http://www.business2community.com

In one of the largest social sampling programs to date, Heineken is leveraging Facebook and Twitter to give away free beers to smartphone owners at participating restaurants and bars. Sourced through Scoop.it from: http://www.mobilemarketer.com

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and towards a behaviour-driven model for iPhone users. Sourced through Scoop.it from: http://www.marketingmagazine.co.uk

TIP! You need to build a great database first. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. Mobile marketing is a term that can contain a broad range of ideas and…