Sensory Marketing Is the Next Frontier in Mobile Advertising

sensory marketing has been around for decades. now brand marketers must develop sensory ads that appeal to users’ emotions on mobile devices.

Sourced through Scoop.it from: adage.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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