Different Generations, Different Paths To Purchase

The path to purchase has undergone a radical change in recent years. The rise of social media and, now, connected mobile devices have reshaped how consumers discover, research and complete the purchase of products, both online and in store.

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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