Breaking into emerging markets: ‘You cannot succeed in Africa without emotion’

Establishing an emotional connection between consumers and brands is a universal key to success – but this is especially true when breaking into the African market and there are certain ways to create this connection, says one marketing…

Sourced through Scoop.it from: www.foodanddrinkeurope.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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