Breaking from Tradition: The Four Ms of Influence Marketing

Danny Brown explains how the Four Ps of marketing have evolved into the Four Ms of Influence Marketing, what they are, and why they are important to driving sales and measuring social media ROI.

Sourced through Scoop.it from: www.convinceandconvert.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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