How to Take an Audience-Centric Approach to Content Marketing

An analysis of Fitbit’s following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.

Sourced through Scoop.it from: www.convinceandconvert.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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