Building a Keyword-Driven Content-Marketing Strategy Is Key

It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable.

Now, that’s not the case. Search algorithms have succeeded at offering the valuable content that people are looking for — which is the main goal of content marketing. That’s why it’s now possible, and even fairly simple, to build a keyword-driven content strategy

Sourced through Scoop.it from: www.entrepreneur.com

Unknown's avatar

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

Posted in Uncategorized

Leave a comment