Monthly Archives: April 2016

Building a Keyword-Driven Content-Marketing Strategy Is Key

It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable. Now,

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Facebook will announce chatbot and live chat APIs at F8

Chatbots could replace 1-800 numbers, and Facebook wants them on Messenger. But most businesses don’t have the resources or technical skills to build chatbots themselves. That’s why Facebook is currently providing developers with API tools to build chatbots and Live Chat web

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You may soon be texting robots as often as your friends

The bots are coming: Automated assistants on messaging services will be able to perform simple tasks in response to commands Sourced through Scoop.it from: http://www.cbsnews.com

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Planning Your Mobile Marketing Strategy

If you’re thinking about launching a mobile marketing campaign, this advice from a marketing expert can help. Sourced through Scoop.it from: http://www.entrepreneur.com

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Mobile and wearable payments to hit USD95 bln by 2018

The global value of mobile and wearable contactless payments is expected to reach USD95 billion annually by 2018, up from less than USD95 billion in 2015, according to a new study. Sourced through Scoop.it from: http://www.thepaypers.com

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Patent Office amends PTAB Trial Practice Rules – IPWatchdog.com | Patents & Patent Law

Effective May 2, 2016, the new rules amend existing PTAB trial practice rules for inter partes review, post-grant review and covered business method review. Sourced through Scoop.it from: http://www.ipwatchdog.com

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Retailers lagging on EMV card technology transition, reveals study

Despite a deadline of October 2015, 42 percent of retailers have yet to update payment terminals to be EMV compliant. Sourced through Scoop.it from: http://www.retailcustomerexperience.com

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All you need to know about UPI, the Unified Payment Interface

Read more about All you need to know about UPI, the Unified Payment Interface on Business Standard. Sourced through Scoop.it from: http://www.business-standard.com

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Facebook Messenger has new ways for brands to meet its 900 million users

Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users. Sourced through Scoop.it from: marketingland.com

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Mobile and wearable payments will hit $100 billion by 2018

We will be making triple the mobile and wearable payments we made last year by 2018. Sourced through Scoop.it from: http://www.wareable.com

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