Yearly Archives: 2016

Starbucks rolls out a more personalized mobile app along with a revamped Rewards program

Starbucks this morning announced the overall of its mobile application, now used by 17 million people, in an effort to create a more personalized experience.. Sourced through Scoop.it from: techcrunch.com

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Zuckerberg’s Facebook Messenger launches ‘chat bots’ platform

Zuckerberg thinks you will message businesses just like messaging a friend. Sourced through Scoop.it from: http://www.usatoday.com

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You won’t be able to use your phone to pay for an NYC subway ride until 2021

The Metropolitan Transportation Authority finally released its public bid for a mobile, contactless ticketing system, but don’t expect to use your iPhone to pay for a ride on the A trai Sourced through Scoop.it from: http://www.theverge.com

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Small Business mPOS Advancements | PYMNTS.com

The April PYMNTS mPOS Tracker™ includes an interview with PayPal’s Chris Morse about mPOS solutions that are helping micro merchants expand and build profits. Sourced through Scoop.it from: http://www.pymnts.com

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How luxury shoppers are changing the face of retail

Luxury shopping behavior is shifting to e-commerce. Sourced through Scoop.it from: uk.businessinsider.com

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“It’s Not About the Device, It’s About the Experience” – Direct Marketing News

Improving customers’ brand interactions on mobile starts with a focus on the customer rather than on the device. Sourced through Scoop.it from: http://www.dmnews.com

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PayPal draws digital wallet customers with its order-ahead tool

App downloads have increased since PayPal started using location technology to suggest nearby merchants. Sourced through Scoop.it from: http://www.internetretailer.com

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What We Can Learn from GE’s Digital Marketing Strategies

General Electric’s strategic approach to its online marketing campaigns are admired by both seasoned and rookie marketers alike. And they a thing or two to teach today’s digital marketers. Sourced through Scoop.it from: blog.kissmetrics.com

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Forget Apple vs. the FBI: WhatsApp Just Switched on Encryption for a Billion People

This morning, WhatsApp made the scope of the Apple-FBI encryption battle look kinda small. Sourced through Scoop.it from: http://www.wired.com

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Introducing New Ways to Create, Share and Discover Live Video on Facebook | Facebook Newsroom

We’re excited to announce new features for Facebook Live to give you more ways to discover, share, and interact with live video, and more ways to personalize your live broadcasts. Sourced through Scoop.it from: newsroom.fb.com

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