This article talks about PayPal.Me, a new service launched by PayPal which allows users to send, receive and request money using personalized link.

Sourced through Scoop.it from: letstalkpayments.com

For many, security remains a big point of concern surrounding NFC-based mobile payments. But how severe is the potential risk?

Sourced through Scoop.it from: clearbridgemobile.com

Research has found that marketers consider Facebook and LinkedIn to be the most important social media sites, and that if they were forced to choose just one, the majority (52%) would choose Facebo…

Sourced through Scoop.it from: xen.com.au

Blogs, social media, boutique websites, online ads, emails and more. But why does digital marketing matter so much? The fact is consumers are turning ever more to the online marketplace.

Sourced through Scoop.it from: www.business2community.com

In one of the largest social sampling programs to date, Heineken is leveraging Facebook and Twitter to give away free beers to smartphone owners at participating restaurants and bars.

Sourced through Scoop.it from: www.mobilemarketer.com

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and towards a behaviour-driven model for iPhone users.

Sourced through Scoop.it from: www.marketingmagazine.co.uk

TIP! You need to build a great database first. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. Mobile marketing is a term that can contain a broad range of ideas and approaches.

Sourced through Scoop.it from: blog.successwithkurt.com

There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy.

Sourced through Scoop.it from: www.searchenginejournal.com

Precise Biometrics, Cloud Pharmaceuticals name new finance chiefs.

Sourced through Scoop.it from: blogs.wsj.com

Global Hand Geometry Biometrics Market 2015-2019
MarketWatch
Since these features of an individual are not unique, hand geometry biometrics is not considered to be a fruitful method for the identification and verification of individuals.

Sourced through Scoop.it from: www.marketwatch.com