Monthly Archives: March 2014

What B2B Buyers Want to See on Vendor Websites – MarketingCharts | #TheMarketingTechAlert

Identifying 10 types of content assets, the survey indicates that – not surprisingly – the most important asset for establishing credibility is thorough contact or about information, cited as “very important” by 51% of survey respondents. (The lack of this

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Local Search Is Becoming a Mobile Experience With a Social Layer

One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it See on streetfightmag.com

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3 metrics of content marketing success

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success. See on

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You Have 3 Seconds To Get Their Attention

We don’t have much time to spend on the things we want to read. So you have 3 seconds to get their attention. See on yourmarketinguniversity.com

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David Rogers’ “broad view of the future of marketing”

“I see six transformative mega-trends that will radically reshape marketing in the very near future:   1. The addressable customer: Breakthroughs in big data are about to give marketers a revolutionary ability to address each individual on a one-to-one basis

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6 Key Google Algorithm Changes for 2014 Planning

Learn about six key google algorithm changes made across 2013 through the start of 2014 to improve your marketing and overall website planning. See on gotgroove.com

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Juniper, Palo Alto Legal Dispute Ends in Mistrial – The VAR Guy

Juniper, Palo Alto Legal Dispute Ends in Mistrial The VAR Guy We continue to stand by our position that we do not infringe on their patents and are committed to delivering innovation and providing the network security market with disruptive…

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NetCitadel Honored as Best Security Software – Top Tech News

NetCitadel Honored as Best Security Software Top Tech News NetCitadel ThreatOptics provides the industry’s leading threat investigation, mitigation, and containment technology in a threat management platform that leverages intelligent event context… See on http://www.toptechnews.com

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Juniper Networks not giving up firewall patent fight vs. Palo Alto Networks – Network World

Juniper Networks not giving up firewall patent fight vs. Palo Alto NetworksNetwork WorldEllen Messmer is senior editor at Network World, an IDG website, where she covers news and technology trends related to information security. See on http://www.networkworld.com

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Vodafone rolls out NFC mobile wallet across Germany – NFC World

NFC WorldVodafone rolls out NFC mobile wallet across GermanyNFC WorldMobile network operator Vodafone’s NFC-based mobile wallet and prepaid SmartPass account is now available throughout Germany, following a trial in the city of Dusseldorf. See on http://www.nfcworld.com

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