For many, coupons have strange connotations. They’re something moms cut out, or they’re only used by poor folks or the elderly.
In reality, the opposites of these are true – coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don’t even have to be printed out anymore, so keep your scissors in the junk drawer.
As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn’t going away anytime soon.
Enjoy this collection of coupon stats, which we plan to keep updated with the most current and relevant research on an ongoing basis. If your company has completed research into these fields that we should include, please let us know….
Sourced through Scoop.it from: blog.accessdevelopment.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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