NY Fashion Week: How Fashion Publishers Are Using Instagram

It’s a pivotal time in the fashion calendar: New York Fashion Week (Fall/Winter 2016). Amidst the snow and glacial temperatures, the great and powerful of the style world descended on New York City last week for seven days of shows, events, and previews. The last week also included Valentine’s Day and the 58th Grammys, leading to a corresponding flurry of activity on social. We decided to use these events to get a feel for how fashion publications are using social – in this case, Instagram.

The uniquely visual nature of fashion coverage makes it well-suited to Instagram, with photos from fashion shows, red carpets, backstage and photo shoots all proving popular. These are often combined with links to galleries or features on the publications’ websites, helping to spur referrals.

(Note: we looked at content on the publications’ flagship – generally US-based – accounts. This analysis takes in engagement on content published between 11th and 16th Feb 2016 only.)Here’s how the names we looked at stack up…

Sourced through Scoop.it from: blog.newswhip.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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